Make the Most of Audio: Maximising Your IP

A look at the rapid growth and success of the audiobook market and the best practices for how publishers can incorporate audio into their existing processes.

This White Paper looks at how the growth in demand for audiobooks (along with other emerging trends) is impacting the industry and considers some of the ways that publishers can incorporate audiobooks into their existing business processes in order to compete within the changing landscape. It also discusses how this increase in appetite for audio-content feeds into the larger, ever more prominent question: how can publishers make the most of existing efficiencies and maximise the income they receive from their IP?

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