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Virtusales Publishing Solutions

Looking ahead: Magic Cat Publishing chooses Biblio to future-proof its business

Updated: Jun 7, 2023


Virtusales Publishing Solutions is delighted to welcome Magic Cat Publishing to the Biblio community.


Award-winning and bold, Magic Cat is a small, independent publisher that stands out from the crowd. Already a roaring success, this growing publisher is now setting its sights on the future and has chosen the BiblioSuite of publishing software to streamline its publishing workflows and support its continued growth. Publishing a mixture of non-fiction, gift and picture books, Magic Cat has selected Biblio’s Bibliographic, Production and Rights modules to manage all its products in a single system, to synchronize and share its enriched data, and finesse its reporting - all with a view to maximizing the sales and discoverability of its products.


As a children’s publisher that sells its books across the globe, Magic Cat understands the importance of having a system that facilitates the production of co-editions, and the benefits that the BiblioSuite offers in this regard. In particular, Biblio aids the provision of accurate and detailed print information, and the management of complex costings and schedules for all product types; enabling Magic Cat to gain sight of their ordering and reporting, company-wide. The publisher is looking forward to linking the costs for their co-prints and co-editions to automatically define their pro-rata print costs and account for savings on press; and raising a single purchase order for all titles that are being printed together.


Magic Cat is looking forward to reaping the benefits of the Biblio system, as Kate Manning, Marketing and Publicity Director at Magic Cat Publishing explains:


“We started publishing in March 2020 but have grown so quickly, and that growth has been primarily in co-editions. To be able to bring in a trusted publishing system at this point means that we can not only streamline our processes but also make an efficient and stable bibliographic base that we can then take forward as we add more titles and territories.”

Kate Manning, Marketing & Publicity Director, Magic Cat Publishing



About Magic Cat Publishing

Magic Cat is an award-winning, independent Children’s books and stories company based in Bethnal Green, London. Established in July 2019, and founded by two award-winning publishers, Rachel Williams and Jenny Broom, we are one of the UK’s only independent houses operated and owned by women.


We have built a reputation for producing beautiful, high-quality, fully illustrated gift, novelty, picture books and non-fiction across four core pillars: natural history, fantasy and adventure, inclusivity, and wellness. We focus on delivering ideas that matter in stories that could be read aloud. Each one of our books acts like a lighthouse brand, taking an idea that matters to a parent, and making it meaningful to a little one.


We were crowned winners of the 2021 IPG Nick Robinson Newcomer award and were highly commended in the Small Press of the Year category at the Bookseller of the Year awards 2021. In 2022 we won the IPG International Award.



About Biblio

The BiblioSuite offers growing publishers the opportunity to implement tried-and-tested, digital workflows that have been developed in collaboration with world-leading publishers, to streamline their processes and increase their output without increasing their number of employees. It enables content-led publishing models, helping publishers to fully utilize their IP and maximize their income regardless of the publishing formats chosen. Biblio users are therefore free to focus on growing their business in the sound mind that all their data, assets and essential documentation – from editorial right the way through to royalties – are being recorded and stored in a way which will better the performance of the business, and will increase effective communications (both internally and externally, with staff, business partners, authors and agents alike).


Biblio is proven to help publishing houses of all shapes and sizes to save time, reduce duplication of efforts and increase the access to key information and documents company-wide. The only difficulty after implementing will be deciding what to do with the time you’ve freed up!


By choosing Biblio’s comprehensive system, your publishing house will be able to:

  • manage multiple formats including books, e-books, audiobooks, packs and bundles (including non-book products), licenses and merchandise;

  • easily maintain high-quality metadata and enhanced ONIX feeds;

  • control and record all aspects of safety-testing (if applicable);

  • generate and authorize contracts with software that enables full rights management;

  • create costings and schedules for production;

  • raise purchase orders within the Biblio system;

  • handle complex royalty calculations and payments;

  • and much, much more.


About Virtusales Publishing Solutions

Virtusales is the creator of the industry leading BiblioSuite of publishing software.


Working with some of the world's leading trade, children’s and novelty, academic and scholarly, educational and professional, content and licensing, and religious publishers including Penguin Random House, Faber, Oxford University Press, Hachette, Bloomsbury and Macmillan Publishers, Virtusales is streamlining ​publishers' workflows and bringing efficiencies to their business processes with innovative software, exceptional service and a collaborative approach.


Our leading edge, web-based technology, rapid development cycle of new functionality and close working relationships with our customers ensure that our client publishers are able to manage and adapt to the industry's challenges more efficiently, now and in the future.


Find out more here or contact us for further information.

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