Insights from London Book Fair 2025: At the Intersection of Education and Technology

The landscape of academic and scholarly publishing is undergoing significant transformations, driven by technological advancements, economic pressures, and evolving educational demands. These shifts are reshaping how publishers operate, connect, and deliver content. At the London Book Fair's Academic and Professional Publishing Conference this year, industry leaders from Oxford University Press, Elsevier, and Edinburgh University Press joined Virtusales to explore these dynamics; sharing invaluable insights into how their publishing houses’ strategies are adapting to succeed amid rapid industry change and what the future holds.

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Edinburgh University Press: Community for Growth and Resilience

Nicola Ramsey, CEO of Edinburgh University Press, highlighted the economic challenges facing mid-sized university presses, outlining the proactive steps being taken to address these obstacles. Despite the precarious state of the UK higher education sector, where 75% of universities may soon be in debt due to declining international student enrolments, Ramsey underscored the importance of innovation for growth and sustainability.

Emphasizing the vital importance of community, both within EUP and across the academic publishing sector, Ramsey noted how initiatives such as ECR advisory boards and industry collaborations like Even UP and Open UP are creating a cooperative environment for shared learning, advice and resource pooling. EUP’s strategic expansion into growing educational markets like Asia and the Middle East also helps to sustain growth and enhance reach, even as budget cuts impact libraries in the US and UK.

Although the transition from print to digital remains challenging—particularly due to reliance on third-party platforms for minimal ebook returns and the scalability issues of Open Access models—EUP is innovating and actively adapting to meet evolving industry demands.

Elsevier: Embracing Technological Change in Medical Education

As the pace of technological advancement accelerates, Madelene Hyde, Vice President of Global Medical Education and Local English Language Content at Elsevier, outlined how technology is reshaping the education landscape. With medical information doubling approximately every 73 days, Elsevier’s focus is on the creation of personalized learning and interactive resources, and leveraging AI to improve content delivery, workflow efficiency, and content accessibility. Stressing that publishers need to adapt swiftly to technological changes to future-proof their businesses, Hyde expressed optimism about AI’s potential both in helping students to find the answers they are seeking and broadening language translations while paying heed to the ethical challenges and risks associated with generative AI.

Highlighting increasing competition from major players in spatial computing, Hyde explained how Elsevier is employing the latest innovations such as Virtual Reality (VR) and Artificial Reality (AR) to remain at the forefront of the industry, ensuring legacy content evolves to meet students’ demand for engaging, efficient formats. This tech-driven approach keeps Elsevier competitive amidst the rise of digital education start-ups, emphasizing the need for trusted, quality content that guarantees accuracy.

Oxford University Press: Core Principles and Technological Partnerships

John Campbell, Product Strategy Director of the Academic Division at Oxford University Press emphasized the importance of grounding technological innovations in core principles—trust, impact, and value. With digital revenues now making up 80% of OUP’s income, Campbell highlighted AI’s strategic role in enhancing human expertise, streamlining processes, boosting product engagement and feedback loops, and developing new services.

Balancing budget constraints with its core values and stakeholder expectations, OUP is partnering with big tech companies and integrating its content into third-party digital platforms from smartphones to search engines like Google and Bing. Additionally, AI-overlay technologies enhance its high-trust, high-engagement platforms and improve user experiences; all while maintaining rigorous standards for content accuracy that align with its commitment to transparency and data privacy.

Conclusion: Adapting Through Innovation

Our speakers (L-R): John Campbell (OUP), Nicola Ramsey (EUP), Madelene Hyde (Elsevier) and host, Mark Collins (Virtusales)

The London Book Fair’s Academic & Professional Publishing Conference provided a vivid snapshot of how publishers are navigating significant change. Our speakers emphasized the fundamental importance of innovation, community, and technological advancements amid mounting economic pressures and evolving educational demands. Each institution is leveraging its strengths to adapt and thrive, underscoring the potential of artificial intelligence and emerging technologies as assistive allies in enhancing delivery, accessibility and engagement. In this way, publishers are embracing innovation to both tackle current complexities and prepare for the future, demonstrating the resilience and adaptability we are all capable of.

If you’d like to explore these insights further, sign up to read the full article, Navigating the Future of Publishing which offers more insights on the discussions and strategies shared, and the key takeaways for publishers.

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