This paper examines some of the trends unfolding as part of the digital evolution and its associated changes in consumer behaviour and competition, along with the role of technology and the benefit of publishers investing in their information systems landscape.
Changing consumer behaviour, competition and commercial models present new challenges and opportunities and while the book publishing industry is still very much in transition, the age old values of quality content, effective packaging and promotion remain the same, publishers will benefit from evaluating their current systems and workflows in order to facilitate innovation and capitalise on the new landscape.
This document examines some of the changes that publishers are facing, the role of technology and the benefit of publishers investing in an information systems landscape that supports content-centric models and enables them to capitalise on the emerging opportunities.
Kommentare